Actually there already has been… — e.g. Anonymous is one such initiative…, but far more significant than the Anonymous movement (in my opinion) are movements that have a name, a face, people who are willing to stand behind their own words (most of retard media are built on the idea on anonymity; in contrast, standing behind your own words is a requirement for engagement / participation on any of my websites — cf. http://blog.nonanon.net ).
Retard media are mostly created in order to promote the goods and services of advertisers. For example GMail is not really an email service, it’s a privacy invasion service and/or an advertising delivery service.
Most content creators today are well aware of the economics involved, and are also well aware of the monopolistic exploitation Google and similar retard media providers engage in — so why do they continue to play along with this bogus system? In my opinion it has something to do with being a member in a cult organization (in this way, the parallel of belonging to a religious organization is very powerful). In very extreme cases (such as Google, which seems to appeal to almost all of the illiterate masses), it is even similar to a situation in which a dictator decrees laws (such as the top secret “Google algorithm”) and the masses are either forced or intimidated into submission.
This is — in my opinion — the main reason why there has not yet been a reformation, such that the monopolistic boss is overthrown: Fear. People are afraid that Google attorneys might show up and teach them how business is supposed to work according to the “Google way”. Or they are afraid they will no longer “show up” in retard media, and that their messages therefore will no longer reach the vast numbers of people which make up the illiterate masses. Or they are simply afraid to take a position that contradicts the views of the Pope of the Internet.
These are two relatively straightforward ways the Internet could be reformed:
more and more people could become more literate
people who are already literate could overcome their fear
My hunch is that the most likely starting ground for a reformation will probably involve not only organizations who try to educate the illiterate masses (such as the Wikileaks and / or Occupy movements), but will also involve communities who are unwilling to submit to monopolistic exploitation. In this vein, an interesting case study is the situation in China and other countries in which very powerful governments restrict the ability of Google to exploit their population (in a way, Google can be seen as competing with such governments). Another interesting case is Germany, in which data protection laws are very protective against violations such as the privacy invasion practices which are at the core of the retard media business model. The historical basis of such laws also provide a unique perspective onto how similar monopolistic exploitation is to dictatorship.
In sum: There is nothing to fear but fear created by monopolistic exploitation.