Tag Archives: online marketing

Only Fools Rush in to Build on Top of Closed (Secret, Proprietary) Platforms

Last week Amnesty International published a report about the online platforms of the leading surveillance giants – see my brief post about it @ Find News. What I find particularly signficant about the news is not the recommendations for public … Continue reading Continue reading

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Spam Index, Shopping Catalog & Co. – An Introduction to Anti-Social Rationality

Do you want to be the #1 top result on Google? No, thank you. To many people this reaction might seem odd. Let me backtrack a little. Yesterday I alerted yet another person of the fact that I can see … Continue reading Continue reading

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2 Weeks, 5 Days and 64 replays of Nirvana later…

I just woke up in the middle of the night with an AHA! insight into what (I think) my friend Brad Byrne was talking about nearly 3 weeks ago… — or maybe it’s somewhat of a tangent / variation on … Continue reading
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In Advertising, Not Even the Paranoid Will Survive

The logical consequence of disintermediation is the extinction of advertising. Yet do not confuse advertising with marketing: Since every company will be a media company, marketing products and services via the company’s own media channels will become much more significant. … Continue reading
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