Tag Archives: native advertising

Ideas today are only as good as their execution — you need to have creatives and media people thinking as a single team

As online advertising begins to move away from a machine-gun banner ad approach and toward more content-focused and “native” ad experiences, the scale piece becomes less important in buying media. There are far more opportunities now, many creative and digital … Continue reading
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If you’re not going to have relevant content with your native ads, you might as well buy banners

Who is holding native advertisers accountable for quality?
The Wisdom of the Language is!
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