Tag Archives: disintermediation

In Advertising, Not Even the Paranoid Will Survive

The logical consequence of disintermediation is the extinction of advertising. Yet do not confuse advertising with marketing: Since every company will be a media company, marketing products and services via the company’s own media channels will become much more significant. … Continue reading
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Search: What is it Good for?

Questions — what are they good for? Answers — what are they good for? Talk: What is it good for? We need to pay attention here: Does the end justify the means? Is your end goal the same end goal … Continue reading
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