Tag Archives: creativity

A Machine to Create the Future

One of my favorite chapters in E.F. Schumacher’s “Small is Beautiful” is called “A Machine to Foretell the Future” — in this chapter, Professor Schumacher criticized (more or less) what my father did for a living: Econometrics and econometric forecasting. … Continue reading
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Ideas today are only as good as their execution — you need to have creatives and media people thinking as a single team

As online advertising begins to move away from a machine-gun banner ad approach and toward more content-focused and “native” ad experiences, the scale piece becomes less important in buying media. There are far more opportunities now, many creative and digital … Continue reading
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Self-Reliance 2.0

imitation is suicide Recitations are mundane — there is not one iota of life in them, there is no spark whatsoever. Truths which we hold to be self-evident need not be incessantly replayed in never-ending refrains — lest they become … Continue reading
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