Tag Archives: creative

Neither Not at All Nor Completely

I often make fun of people who say things like “that is so true“… but I must admit: there appears to be nothing more true than the fact that throughout our entire existence we can experience nothing beyond some limits … Continue reading Continue reading

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If you want any more, you can suit yourself

Froggie went a courtin‘ Continue reading

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How to create your future

Today, when people use retard media to search for what was created in the past — whether that be 5 minutes ago or 5 years ago — many will sub-consciously realize that search engines like Google have no interest in … Continue reading
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A Machine to Create the Future

One of my favorite chapters in E.F. Schumacher’s “Small is Beautiful” is called “A Machine to Foretell the Future” — in this chapter, Professor Schumacher criticized (more or less) what my father did for a living: Econometrics and econometric forecasting. … Continue reading
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Ideas today are only as good as their execution — you need to have creatives and media people thinking as a single team

As online advertising begins to move away from a machine-gun banner ad approach and toward more content-focused and “native” ad experiences, the scale piece becomes less important in buying media. There are far more opportunities now, many creative and digital … Continue reading
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