Tag Archives: context

The Rationality of Intimacy

I can imagine many people might think the title of this post means it will be all about love, sex and such. Well, not exactly. It’s about relationships – but not merely limited to the exclusive kind of relationship two … Continue reading Continue reading

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There is No Such Thing as Context-Free Meaning

For this post, I would like to start out with two operational definitions: Context-Free Websites Contextual Websites „Context-Free“ websites purport to be containers without context. Supposedly, there is no „situation“ or „issue“ which constrains the content – it is assumed … Continue reading Continue reading

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The Online Plague 2.0: The very low context-to-content ratio of information on the web (and its bimodal distribution)

Here’s a very good depiction of online / web content: Google’s approach is to skim the top of a huge one-size fits-all pool of undifferentiated bits (actually, Google’s search engine only searches through text, not images or movies; and it … Continue reading
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Talk, Talk, Talk, Talk,…

One primary reason we share information is to talk about it, to exchange ideas, to profit from discussion…. This has, however, been sorely neglected by many so-called “social media” companies. For them, the reason we share information is for them … Continue reading
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Ideas today are only as good as their execution — you need to have creatives and media people thinking as a single team

As online advertising begins to move away from a machine-gun banner ad approach and toward more content-focused and “native” ad experiences, the scale piece becomes less important in buying media. There are far more opportunities now, many creative and digital … Continue reading
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