I enjoy following Chloe Thurlow’s writings and musings very much. Whenever I start reading, then I am quite sure that my time will be well spent. I am sad that her chloethurlow.com website is sometimes blocked when I am at work or at some other public computer, because writing on my phone is a truly laborious task which I would rather not engage in at all.
Recently Chloe asked whether I might be willing to write something – meaning: for the chloethurlow.com audience. Obviously, yes! But it turns out willing and able are two very different things. What I immediately came up with was nothing less than „Painfully empty“ – at least that’s how I like to describe it.
I have had other people ask me whether I might consider writing for „their“ websites. I usually decline, though, for several reasons. One reason is usually meant ironically – I use this when the person asking is a fan of Google: „they can just search“ (LOL)… and then of course the fans are forced to admit that would be logical, and perhaps they also realize how bogus the whole notion of Google is (though in some cases, I think that part whooshes right by above their heads).
Another reason is that I would feel like an impostor. If people visit chloethurlow.com, wouldn’t they be disappointed to hear me preaching from that pulpit? As soon as I opened my mouth I would half expect my face to be pelted with tomatoes and rotten eggs. Cake wouldn’t be bad, as long as it tasted good.
This brings me to the way I see and use „the web“. This is rather complicated, so if you don’t care then now would be a good time to stop reading.
In the early days of the web, there was this notion of „please come over to my place – and when you visit, then please sign my guestbook, post a comment“ … which was all more or less the precursor of: „please like my crap“. About a decade ago, Google made a quite significant change to the way they viewed content on the web. They introduced the concept of meaningless, insignificant blather. Of course they would probably say something like „we gave you a tool to deal with comment spam“. At the time, I was shocked that people would be willing to point out that the information on their own websites was insipid, useless, insignificant and probably a waste of your time (and certainly not worth the time for Google’s robots to scan it at the rate of fractions of a penny per pentillion). I knew then and there that this would be the end of comments. At the time, I was flabbergasted.
Today, I look back and think: What a good thing! I don’t want to host your content. If you have something meaningful to share, then host it yourself. If you don’t have a dime, see if you can post it on some website that is willing to accept your thoughts for nothing (but don’t be so naive to think they won’t sell your private, personal parts to make money on it).
When I want to share ideas, I see no reason to submit them to „other“ websites.
What is an „other“ website?
An other website is a site that I have very little or no control over. People need to get over thinking in black and white terms. You do notown your own website. People don’t own land. They use it. You don’t own me. If I feel like typing in chloethurlow.com rather than facebook.com that is entirely my decision. It is nothing other than my own rational behavior which motivates me to type in „weather“ when I want to learn about the weather. If I wanted romance, I would type in romance. I rarely type in Google.
When I write, I expect people to be similarly rational. When Ella and Louis sang „Let’s call the calling off off“, they were declaring how relationships and meaning intertwine on a level that has little or nothing to do with individual pronunciation but everything to do with shared engagement with shared ideas. While I might seek to engage with romance, I might avoid engaging with brand names… and a big part of such a decision has to do with participating with people who perhaps think like I do, or perhaps think different – but in any case who care enough to become engaged.
One important takeaway from this view of the web is an orientation towards language over a brand name orientation. Another – which is actually sort of a corollary – is that saying something like „you can contact me at so-and-so“ becomes meaningless. You can contact me at many locations, because I am engaged with many topics. I am not just here or there, I am almost everywhere.