One widely acclaimed methodology in information science is Dervin’s “Sense Making Methodolgy” (SMM). It is very similar to the way people often think about “storytelling”:
Because communication is embodied and learned in impositional and constraining structures (families, communities, cultures, societies), SMM assumes that most spontaneous communication is, in fact, not spontaneous. Rather, spontaneity in communication invites habitual repetition of hegemony and habitus. Interrupting this usual-ness requires a different kind of interviewing — one based on verbs rather than nouns; one that allows for articulation time and conscientizing; one that gives individuals safety for expressing what they “really” think, feel, do, imagine; one that gives informants freedom to be variable, to be sometimes clear and sometimes muddled; sometimes very cognitive, sometimes emotional, sometimes both at the same time.
— [ INTERVIEWING AS DIALECTICAL PRACTICE:
SENSE-MAKING METHODOLOGY AS EXEMPLAR by © 2008, Brenda Dervin, School of Communication, Ohio State University, USA , page 13 ]