For this post, I would like to start out with two operational definitions:
- Context-Free Websites
- Contextual Websites
„Context-Free“ websites purport to be containers without context. Supposedly, there is no „situation“ or „issue“ which constrains the content – it is assumed that all data contained in such a website is provided without any context whatsoever. Some readers may be reminded that this is one marker of a „Retard Media“ website (but there are others – for more on „Retard Media“, see this definition).
The diametric opposite of a context-free websites are referred to as „Contextual“ websites. Contextual websites are clearly situated in the real world, and they also have clearly defined „in real life“ (IRL) issues. They are anything but open spaces, free-for-all playgrounds, romping rooms released to anyone, be they brand name marketing department representives, or whether they come from spamming outbacks, hacker havens or other terrorist enclaves.
Contextual websites are most definitely constrained: If you do not appreciate such constraints, then you are plain and simple not welcome.
What is less clear to most is that context-free websites are by their nature meaningless. Yet if you reflect a little, it should be easy to see and understand that incoherent babble – as it does not cohere to anything – must be meaningless babble.
One of my favorite authors – Mark Twain – described such a „detached from life“ being at the end of one of the last stories / novels he published (see, e.g. “The Mysterious Stranger and Other Stories”, by Mark Twain):
“Life itself is only a vision, a dream.”
It was electrical. By God! I had had that very thought a thousand times in my musings!
“Nothing exists; all is a dream. God—man—the world—the sun, the moon, the wilderness of stars—a dream, all a dream; they have no existence. Nothing exists save empty space—and you!”
“And you are not you—you have no body, no blood, no bones, you are but a thought. I myself have no existence; I am but a dream—your dream, creature of your imagination. In a moment you will have realized this, then you will banish me from your visions and I shall dissolve into the nothingness out of which you made me….
“I am perishing already—I am failing—I am passing away. In a little while you will be alone in shoreless space, to wander its limitless solitudes without friend or comrade forever—for you will remain a thought, the only existent thought, and by your nature inextinguishable, indestructible. But I, your poor servant, have revealed you to yourself and set you free. Dream other dreams, and better!
“Strange! that you should not have suspected years ago—centuries, ages, eons, ago!—for you have existed, companionless, through all the eternities. Strange, indeed, that you should not have suspected that your universe and its contents were only dreams, visions, fiction! Strange, because they are so frankly and hysterically insane—like all dreams: a God who could make good children as easily as bad, yet preferred to make bad ones; who could have made every one of them happy, yet never made a single happy one; who made them prize their bitter life, yet stingily cut it short; who gave his angels eternal happiness unearned, yet required his other children to earn it; who gave his angels painless lives, yet cursed his other children with biting miseries and maladies of mind and body; who mouths justice and invented hell—mouths mercy and invented hell—mouths Golden Rules, and forgiveness multiplied by seventy times seven, and invented hell; who mouths morals to other people and has none himself; who frowns upon crimes, yet commits them all; who created man without invitation, then tries to shuffle the responsibility for man’s acts upon man, instead of honorably placing it where it belongs, upon himself; and finally, with altogether divine obtuseness, invites this poor, abused slave to worship him!…
“You perceive, now, that these things are all impossible except in a dream. You perceive that they are pure and puerile insanities, the silly creations of an imagination that is not conscious of its freaks—in a word, that they are a dream, and you the maker of it. The dream-marks are all present; you should have recognized them earlier.
“It is true, that which I have revealed to you; there is no God, no universe, no human race, no earthly life, no heaven, no hell. It is all a dream—a grotesque and foolish dream. Nothing exists but you. And you are but a thought—a vagrant thought, a useless thought, a homeless thought, wandering forlorn among the empty eternities!”
He vanished, and left me appalled; for I knew, and realized, that all he had said was true.
The more incoherent a site is, the more meaningless are the messages the site aims to convey. The content – whether big data or small bits – thereby becomes as insiginificant as nothing more than a heap of garbage. To top it off, one could of course lie to people… – for example: one could tell them it is all about faces even though in reality it is all about brands.