There are many kinds of “new media”. Depending on your time horizon, you might even consider cassette tapes to be new media. Yet now that we have more or less arrived in the new millennium, most people would say the day of the cassette tape is over, maybe even long dead and gone.
My kids consider their smartphones to be new media. A recent article by Jason Calacanis (“Apple’s brilliant assault on advertising — and Google“) took a deep look at some current developments among the leaders in this space. This and similar articles have been making the rounds for several weeks now and have been one of the focal points of much heated debate. Much of the controversy is about advertising (in particular: online advertising) and the monopolistic hegemony Google holds over advertising on the world-wide web.
In my opinion, the world-wide web (“www”) is the king of the new media jungle.
I am not alone in this view, but it seems that there are indeed quite few people who are able to see this clearly. Consider, for example, this comment written on “Hacker News” regarding Jason’s article:
This [controversy] exemplifies a misunderstanding I see a lot of people make. The web isn’t whatever happens to be rendered by a browser. It’s a shared information space full of linked resources. The protocol and document format aren’t defining characteristics of the web, they are implementation details. It’s the links and distributed nature that are the defining qualities of the web.