One of my friends since many years (who has taught me a lot about the way people might think or perceive stories, digest experiences, come to understand their life, etc.), namely Jean Russell, has posted some interesting remarks about the metaphors she uses (at times, I guess) to understand “the Internet”:
So much of our experience of computers and the internet in the last 50 years has been disruptive. People didn’t know they wanted it, didn’t know what it was or what it did. And when one introduces such things, we use metaphors to bridge from the familiar to the new. Your domain is like your home. Your Home Page. Email is like mail but sent over the computer.
And along with these metaphors come a set of protocols and expectations. If I buy a domain as a home, then I don’t expect other people to have control there. I am responsible for keeping it tidy and inviting other people there. I can get a prefab home or make one myself.
And these are all really helpful ways of using metaphors to help a new disruptive innovation gain traction in the world.
However, if we want to BE disruptive in our innovation, we want to look for a different kind of metaphor. Websites are not just like homes, they have some features that homes do not and lack some features that homes have. If we use models of the familiar in creating our innovations, we aren’t likely to be very disruptive at all.