There are several interesting quotes from the recently published Edelman Trust Barometer 2014 — Executive Summary. First, the Edelman report makes a big deal about “informed publics” (but they don’t define this term):
General public populations reported substantially lower trust
levels than informed publics, a global trust difference of nine
I sort of get the feeling that “informed publics” might be the ones who are more likely to watch Superbowl ads than the so-called “general public population”(?).
NGOs are the most trusted institution.
The Technology industry continues to lead with a trust level of 79 percent among informed publics (Fig. 7) but is beginning to show cracks in some key markets such as France.