If the title of your post doesn’t tell me what it’s about, why should I even bother to click let alone read it?

The same goes for the post itself: If your post is long-winded, then you had better convince me right away that it will be worth my time.

I just saw an interesting blog post title and I clicked on it. Then the first couple of lines were blasé, and then I skimmed ahead… and found it talked all about mainstream media (which the title seemed to be critical of).

That was the end of that — 15 seconds of my life I will never get back.

Please: Don’t expect more than 30 seconds of my time. If you are good, then maybe you can win me over, but just because I clicked doesn’t mean I will hang around forever.