What you need to do is to figure me out — and I think most of my friends understand this distinction.
On the contrary, most of people who publish articles or advertisements in the New York Times don’t. I don’t read the New York Times, because I don’t think the New York Times cares about me. I don’t search with Google, because I think Google cares more about the New York Times (and other companies) than it cares about me.
Do you think you’re “front page news”? If so, then good for you… — but that don’t mean nothing to me.