People don’t listen, they just wait for their turn to talk

I read this line, and it was attributed to someone named Chuck Palahniuk. I could not find any information actually connecting this quote to Chuck Palahniuk — besides many other people basically doing a “copy” and “paste” of this same quote with this same attribution. Since I don’t know who actually said it — since I cannot find a link to Chuck Palahniuk as the source of this quote,  I will simply listen to the words and then tell you what I think about them.

I find the quote very interesting.

Here is my take on it:

As good parents, people teach their children to ignore advertisements. As good workers, they pay to promote and advertise attention towards increasing business activity.

Yes: I realize I have just quoted myself. :)

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Greatest Retard Media Hoax is Publicity

Publicity

This morning I was listening to Ravel’s “Bolero”, and as I was thinking about this post, it occurred to me that not only was the original audience shocked, calling him crazy… but also several decades ago, when the piece was featured in a film called “10” with Bo Derek, the intention was perhaps also to captivate, mesmerize and seduce the audience. The audience. Decades ago, “the audience” may still have existed — but today it is time to call that species extinct.

Let me explain. For many scores, hundreds and thousands of years, we have had a notion of an audience… — addressing a public on a public square. For millions of years, we have communicated one-to-one, and then for a couple thousand some people have spoken one-to-everyone… whether that was an ancient Emperor or a modern dictator… or an advertisement in a movie theater, on television, on the radio, on Times Square… — whatever.

Those days are now gone. There is no longer any public. “Publicity is a hoax. You will never again be able to address everyone — whether you are the President of the United States of America, or whether you are the Pope of the Catholic Church, or even if you are the CEO of Google. You will never have the kind of captivated audience propagandists once had and today still dream of.

You will be very lucky if you manage to reach 1%. More likely, you will only reach an infinitesimal fraction of 1%. And yet, many retard media executives will probably successfully dupe the vast majority of many huge populations — who are by and large all illiterate — into believing that if they sign on the dotted line, then they can broadcast their message to the entire world. Those executives will, of course, laugh all the way to the bank as they deposit the check into their accounts… because some illiterate person believes they have just bought a ticket to “get into heaven”.

Indeed: There’s probably now another sucker born every second!

If you want to take a first step towards selecting (also known as “targeting”) the audience you wish to address, start here. ;)

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Responsibility to Life

I have many friends — and although I have never met up with the vast majority “face to face”, I nonetheless cherish when they motivate me to think about something long and hard.

Recently, several things came together in a way that I wish to firstly acknowledge, and also expand upon.

The first was a blog post by Drew Lepp: “Don’t Overthink It: Why it’s OK to Trust Your Intuition“. Her thoughtful pieces go beyond what is considered web design, user experience, etc. — in this case she also mentioned Barry Schwartz (and I wish to come back to this point in a moment).

The second was a question raised by Jean Russell on Facebook, and I quote it in full here:

Questions: to what degree am I responsible for what happens to me? To what degree am I responsible for how I chose to experience it, And the story I tell about it? To what degree am I responsible for what someone else experiences? To what degree am I responsible for how they think and feel about that experience (and their story about it)? And finally, to what degree am I responsible for the society I live in, the patterns it creates, the history it has, and the future it is creating?

We may not agree on our answers to these questions.

The third thing actually goes back many months — I came across a blog post by Elizabeth Young which I enjoyed so much that I wanted to learn more… and then I discovered “The Possible Podcast” — which I have been listening to off and on, and I just listened to episode #7: “BE RESPONSIBLE – Always put God first“. To cut to the chase (and yet I also wish to implore you to listen to the quite succinct full discussion — it’s less than 9 minutes, and also less than 9 MB in total): the advice concerning responsibility concerns the way we respond in any given moment, in any given situation.

This brings me back to Barry Schwartz, who gave a TED Talk almost 10 years ago that also spoke directly to these “responsibility” issues so many people today are concerned about (note that he has also written about many of these issues — see also his website at Swathmore University): “The Paradox of Choice” (the point he makes is about 3 and a half or 4 minutes into this presentation, when he says “Doc, what should I do?”).

I find Elizabeth Young’s advice is very apropos to a situation in which life demands of us to answer. Barry Schwartz’s research addresses the question of “what if we ourselves are unable to answer (adequately, sufficiently, etc.)?” I, though, have yet another question I want to answer (but at the moment still feel quite clueless about): What if life does not pose any questions at all, but you nonetheless see a way to “respond” — or to simply improve it?

This is a very real situation for me: Today, virtually no one asks “how can I find X?” … even though the methods most people use to find answers to questions are very antiquated. No one is expecting a response, or a solution or anything like that — to a question they do not have. Most people feel as certain today about the order of the universe as most people did hundreds of years ago when Copernicus and Galileo argued that the universe could be better understood from a different perspective. Copernicus and Galileo were offering solutions to problems these people didn’t feel they had.

Listening to the podcast that Elizabeth Young and Dr. Phil D. Mayers collaborated on, I sense that the way I address the issue of illiteracy still needs to be optimized — insofar as the literacy rate is nowhere near high (I would say the rate of illiteracy [i.e., literacy/illiteracy in the sense of what used to be called “media literacy”] is somewhere around 99%). When no one is asking a question, how do you respond?

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Wisdom of the Language — Nooblogs Essay

Today I wrote another “Wisdom of the Language” essay. If you are not familiar with the Wisdom of the Language, then don’t fret: This essay will hopefully summarize all of the salient points and also bring you up to speed with respect to the difference between generic top level domains vs. proprietary top level domains.

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Language is a Communications Technology, not some SEO Tactic

When I first wrote about the Wisdom of the Language almost a decade ago, I realized that many people would probably think the idea was odd, and perhaps even revolutionary. I think perhaps I was also too much involved with rather “technical” details — and therefore many people didn’t seem to “get it” right off the bat. It’s really a very simple idea: A site named “X” is about “X”.

I named the concept the Wisdom of the Language in order to contrast it with the Wisdom of the Crowds, a book that was very popular at the time (and which is sort of the basis for algorithmic search methods like those employed by Google). As I wrote back then, crowds are a sign of significance (and perhaps also something like credibility), but they are not a measure of relevance.

Although this technology is quite simple and straightforward, language is also a very complex phenomenon. People who are not well-versed in how language works may not see the forest for the trees — and therefore they may easily get lost. This is especially the case for people who do not have much experience in comparing and evaluating a plethora of media and information sources. Many people have rather limited media literacy skills, and really do need the guidance of a trained information specialist (which had for over a century been the role of professional librarians).

Starting about a decade ago, people began to think they no longer needed trained professionals to help and guide them. Now they felt ready, willing and able to discover facts by themselves — or rather with the help of an algorithm that would spit out objective “results”. Some people still to this day think the results this program returns are objective facts. They naively believe Google much like earlier generations blindly followed a Pope or presented their questions to some oracle or other magical power. They still do not realize that the primary purpose of Google is for the company to maximize its profits.

Now as most people use Google to type in the name of the website they want to visit (for example: Amazon), there is a common and also a reasonable misconception that the name of a site can be used as a way to “optimize” it for search engines (such that when someone types in “hotels” or “weather”, the top results in a search engine might very well be a site like hotels.com or weather.com).

While that may be true, that is actually not the main reason why the Wisdom of the Language works better than the Wisdom of the Crowds. Using the Wisdom of the Language, a brand-name website like Google will actually ultimately become superfluous. As people become aware of the fact that weather.com has reliable information about weather, and that hotels.com has reliable information about hotels, they will no longer need to search for “weather” or “hotels” at the Google website. Instead, they can skip that detour and go directly to the information source.

Most people still do not have the media literacy skills to be able to reliably evaluate the quality of information different websites provide — but it is getting better, slowly but surely (and many Wisdom of the Language websites are helping to pave the way).

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Comments Off