There are virtually innumerable fans of so-called „big data“. Countless fanatics of this quasi-scientific method will swear on a stack of bibles that if you count anything – it really doesn’t matter what, as that minute detail will certainly „emerge“ from the data itself – you will be rewarded with insights beyond your wildest dreams. Such descendents of bean-counters from previous centuries have moved on to grains of sand, dust particles, the colors of a beautiful sunset, whatever.
These people may strongly believe in science – without actually understanding much about scientific methods.
There seems to be a link between such lacking understanding and fanaticism. Let’s go back to one of the greatest leaders of fanatical movements ever: Adolf Hitler was probably one of the most (if not even the most) quintessial dictators of all times. I think what many people overlook, though, in this example is not that he was able to mesmerize such humungous masses, but rather how the masses let themselves become mesmerized.
Fans follow leaders (perhaps they should instead watch the parking meters 😉 ). There is a sort of quirky rationality to this behavior: When fans follow their leader, they apparently feel they no longer have to think themselves… – they simply accept whatever their leader says (i.e., dictates). This saves energy, because thinking can be quite difficult. Not thinking is easier than thinking.
The important takeaway is this: If people feel able to let someone else do the thinking, they seem very willing to do so. One way they feel able to enable a dictator to think for them is if / when other people seem to approve of the dictator. Other people’s approval of a dictator seems to make it „OK“ to let the dictator do as he / she pleases… – whether the dictator is a politician, a celebrity, a brand name, or anything anyone happens to be a fan (i.e., a fanatical follower) of.
When popular brand names such as Google or Facebook sell „big data“, of course they tell naive and innocent consumers a story about how important big data is in order for consumers to be able to find leaders. What they don’t tell such consumers (as those people who are willing to believe this story) is that the „big data“ plans are actually all about tracking consumer behavior. What they don’t tell advertisers is that the consumer behavior they track actually isn’t actually a pot of gold at the end of a rainbow, but merely a fanatical delusion hardly worth any more than a single grain of sand.
Posted in Uncategorized
Tagged advertising, big data, brand, branding, brands, celeb, celebrities, celebrity, celebs, dictator, dictators, Facebook, fan, fans, follow, follower, followers, Google, leader, leaders, mesmerization, mesmerize, mesmerized, political, politician, politicians, politics, propaganda, quantitative, rational media, science, scientific method, statistic, statistics, think, thinking, thought, thoughts
One of my favorite authors in the field of „search“ is John Battelle. Although he was not trained in the field of information science or information retrieval, his experience in the fields of journalism and publishing at the cusp of the so-called „information revolution“ apparently led him to learn many things sort of by osmosis.
One of my favorite ideas of his is the way he talks about human-computer interaction. Initially, this was almost exclusively text-based. Then, he notes, with the advent of „graphical user interfaces“ (GUIs), computers became more and more instruments with which humans, would point at stuff. He has presented this idea quite often, I don’t even know which presentation I should refer, link or point to – which one I should index.
In the early days of search, the book was ubiquitous. Indeed, several hundred years ago it almost seems as though each and every question could be answered with one single codex – and this codex was called „Bible“ (which means, essentially, „the books“). We have come a long way, baby. Today, we might say that online, the text box is king“ (Tom Paine, eat your heart out! 😉 ).
Although computer manufacturers desparately try to limit the choices consumers have once they have acquired their machines with loads of previously installed (and usually highly sponsored) software, it will not be very long before the typical consumer is confronted with a text box in order to interact with his or her mish-mash of hardware and software. Even without typing out any text whatsoever, whenever a human presses on a button to take a picture or clicks on an icon to record an audio or video, the associated files are given a text-string filename by the gizmo machinery. All of the code running on each and every machine is written out in plain text somewhere. When computers write their own Bible, it is quite probable that they would start off with something like „In the beginning was the text, and it was human.“
If humans ever asked an „artificially intelligent“ computer a question like „what is love?“ the computer would probably be very hard-pressed not to respond „a four-letter word“.
Posted in Uncategorized
Tagged algorithm, algorithmic, algorithms, artificial intelligence, Bible, code, computer, computers, data, file, file name, file names, filename, filenames, files, graphical user interface, GUI, hardware, HCI, human, human-computer interaction, humans, information retrieval, language, natural language, rational media, search, software, text, word, words